Forecast Report

India Tech Market Outlook: 2014

Customer Obsession Takes Center Stage For Technology Spending

January 3rd, 2014
With contributors:


IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining prominence in the current economic climate. CIOs have a great opportunity to digitally disrupt their markets by using technology to deliver targeted customer value faster, better, and cheaper. This report analyzes the technology management spending patterns of Indian organizations in 2013 and provides an outlook for 2014 based on customer-centric trends that will fundamentally shape technology spending patterns in the country. It also highlights how Indian CIOs can build a business technology (BT) agenda alongside their IT technology management agenda to become truly customer-obsessed business leaders.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.