Customer-obsessed organizations in India are embarking on a journey to adopt a future-fit technology strategy and become adaptive, creative, and resilient. Forrester’s Software Survey, 2022 found that firms with low tech strategy maturity look to follow in the footsteps of their future-fit counterparts but do not achieve the same results. This report explores the reasons behind the adoption of software as a service (SaaS) solutions in India and explains how technology executives can use these insights to improve their SaaS adoption strategy.