Trends Report

Indians Trust Ads; Chinese, Not So Much

China And India Are More Different Than Similar In Their Advertising Markets

August 7th, 2007
Dia Ganguly
With contributors:
Ted Schadler , Elise Godfrey


The sheer scale and rapid development of both the Chinese and the Indian consumer markets have global brands in a frenzy to mine the wealth being created. One key is effective advertising. However, metropolitan consumers in these markets have very different attitudes toward advertising. Ad-saturated Chinese consumers look like US consumers and require more sophisticated forms of advertising, while Indian consumers will respond to straightforward, offline advertising approaches.

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