Decision Tool

Influencer Prioritization Tool

January 1st, 2018

Summary

The Influencer Prioritization Tool helps sort influencers into four categories based on a combination of influencer value and internal readiness factors. The results reveal which influencers offer the most value for your audience and which are the best fit for your organization’s capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.