Decision Tool

Influencer Prioritization Tool

January 1st, 2018


The Influencer Prioritization Tool helps sort influencers into four categories based on a combination of influencer value and internal readiness factors. The results reveal which influencers offer the most value for your audience and which are the best fit for your organization’s capabilities.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.