Inhibitors To Achieving Consumer Digital Experience Goals In The Next Two Years

"When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?" This report shares these perspectives from our "Digital Experience Executive Conversations" series, in which Forrester conducted interviews with seasoned digital business and experience executives across industries and geographies. These conversations focused on assessing their company's readiness to anticipate the needs of their customers and serve them proactively. As part of that study, we asked them some baseline questions about the state of their current and planned digital experiences.