Inject Discipline Into Your Digital Innovation Process

Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative ideas into value for the business. The innovation funnel is a tool that many successful digital innovation teams use to move ideas from inception to execution, to understand any blockages in their process, and to maintain a pipeline of innovations. In this report, we use more than two dozen interviews with digital financial innovators to draw lessons on how eBusiness executives can succeed at each stage of the innovation funnel.