Sites like YouTube, iTunes, and uefa.com (Union of European Football Associations) exploit the now-ready infrastructure to deliver rich experiences over the Internet, leading both consumers and enterprise employees to expect these experiences in all their online activities. An analysis of Forrester's inquiries in 2007 regarding content delivery networks (CDN) uncovers two primary trends: 1) All types of access providers want to jump into the market and want market overviews, competitive landscapes and partner ecosystem suggestions; and 2) enterprises are asking for vendor overviews and the business case for an enterprise deployment of CDN.