Since initiating research on green IT trends in early 2007, Forrester analysts have fielded a steadily growing number of client inquiries on green topics, including corporate sustainability planning, data center energy efficiency, IT recycling, and green marketing tactics. In 2008, green IT inquiries have jumped as many companies now have a clearer understanding of the scope of green IT and are eager to get started with implementations. Inquiry focus is shifting toward creating a green strategy, developing best practices, determining how green software can help, and measuring business value and progress.