Inquiry Insights: Virtual Worlds, Q4 2008

Forrester has gone from fielding virtually no inquiries about virtual worlds prior to 2007 to fielding 91 by the end of 2008. As they do with any other nascent technology, IT decision-makers and marketers within companies are just trying to figure out what to do with virtual worlds. The majority of the inquiries that we have received concern basic market overview questions: 1) What does the market look like? 2) How are others using virtual worlds? 3) What's in store for the future of virtual worlds? The rest of the questions we received are about the practical application of virtual worlds: 1) Are they useful for training? 2) Are they useful for collaboration? 3) Can we make money in them? 4) What do we need to make them useful?