A one-size-fits-all go-to-market strategy will never exist. Every B2B organization exhibits a unique mix of corporate strategy, business model, offerings, and targets. However, there is an order of operations that ensures the development of an audience-focused go-to-market strategy. This report, the first in a three-part series on The Forrester Go-To-Market Architecture, focuses on how to think through the decisions required at the market strategy level. Portfolio marketers can use this report and the template available in the downloads section to guide their executive leadership team through a sequence of strategic decisions.