Trends Report

Insurance Agencies Must Look To Smartphones To Engage With Customers

September 26th, 2019

Summary

Insurance agencies must adopt digital technologies that will enable them to hold their own against insurtech innovators while meeting the needs and expectations of their customers; smartphones are a great place to start. US online adults prefer using smartphones for many activities, including some methods of communicating with companies. Younger US online adults show higher levels of engagement with insurance agents via smartphones.

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