Trends Report

Insurance Companies Will Focus On Solutions, Not Products, To Stay Relevant

January 22nd, 2020

Summary

Insurers need to think beyond loss recovery as their primary business; informing customers about risk is the simplest way to move beyond a purely transactional insurance relationship. Loss prevention strategies require more engagement from insurance customers. Insurers who get to know their customers provide targeted, relevant advice on risk. The most digitally mature insurers provide flexible policies that respond to customer needs.

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