Summary
Insurers need to think beyond loss recovery as their primary business; informing customers about risk is the simplest way to move beyond a purely transactional insurance relationship.
Loss prevention strategies require more engagement from insurance customers.
Insurers who get to know their customers provide targeted, relevant advice on risk.
The most digitally mature insurers provide flexible policies that respond to customer needs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).