Trends Report

Integrate Your Business Partners Into Your End-To-End B2B Customer Experience

August 1st, 2016
TK
TJ Keitt
With contributors:
Harley Manning , Tim Harmon , William Willsea , Kara Hartig

Summary

Partners are essential contributors to business-to-business (B2B) customer experience (CX). Companies leverage partners for everything from developing and delivering marketing campaigns to providing ongoing customer support. That said, many, if not most, B2B CX programs do not manage partners as a component of the end-to-end customer experience. In this report, we discuss the perils of this approach and the ways in which CX professionals can help their companies enable and manage partners to help deliver their intended experiences.

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