Best Practice Report

Integrating Site Retargeting Into the Demand Creation Mix

January 1st, 2018

Summary

Site retargeting supports and enhances other demand tactics, potentially increasing activity levels and results. Assess the effectiveness of site retargeting in terms of lead quality, waterfall velocity and customer relationships. Retargeting allows for demographic, firmagraphic and behavioral segmentation, which enables relevant messaging, content and offers.

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