Trends Report

Intelligent Agents Can't Answer Commercial Voice Searches

Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests

April 24th, 2019
Collin Colburn, null
Collin Colburn
Arleen Chien, null
Arleen Chien
With contributors:
Harley Manning , David Novitzky , Christine Turley


The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa, Apple's Siri, Google Assistant, and Microsoft's Cortana, Forrester asked each intelligent agent (IA) 180 questions that spanned six industries. B2C marketers can use this report to gauge the practicality of investing in voice search today.

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