Intelligent Growth: Guide To Growth Through New Markets

If there is one thing every B2B organization has in common, it is the desire to grow. Desire isn’t enough, however, as every year organizations fail to meet their growth aspirations due to two facts: First, their leaders do not choose the growth path(s) with the most opportunity, and second, the sales, marketing, and product functions are not properly optimized, and aligned to capitalize on opportunity that exists. In this report, we focus on one of the five B2B “growth pillars” identified by Forrester: the entry into (or expansion of), vertical, horizontal, and/or geographic market segments.