Best Practice Report

Intent Monitoring For Account-Based Marketing: Vendor Selection

February 4th, 2020
Malachi Threadgill, null
Malachi Threadgill


In recent years, a new marketing technology segment has surfaced around intent monitoring. The unprecedented volumes of data produced by B2B organizations have created a requirement for data gathering and analysis to help marketers cut through the noise and understand the signals of product or service interest that existing and prospective customers may be exhibiting. In this report, we define intent data and provide insights to assist with the selection of intent monitoring solutions.

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