Data Overview Report

Interactive Marketing Data Overview, US 2007

North American Consumer Technographics®

February 26th, 2008
With contributors:
Ted Schadler , Christine Overby , Serena Goldberg , Elise Godfrey

Summary

This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on data from Forrester's North American Consumer Technographics® surveys, including our North American Technographics Benchmark Survey, 2007, of 52,120 US adults.

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