Trends Report

Introducing Forrester Future Fit

Are You Fit Enough To Share In A World Of Intelligent Technologies?

April 1st, 2019
With contributors:
Keith Johnston , Olivia Morley , Rachel Birrell


The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future, and those people will have such a profound effect on how our future evolves that we had to find out who they are. Derived from a powerful survey based on 20 years of advanced consumer science, Forrester Future Fit can tell us who is "future fit" and who isn't -- yet. Execs: You need to know the fitness of yourself, your teams, and your customers and how to improve it. Read this report to know what it means to be future fit and what to do about it.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.