Model Overview Report

Introducing Forrester’s Periodic Table Of Insights

Catalyze Impact By Combining Various Insights Elements

May 6th, 2021


Customer experience (CX) and digital business leaders who would like to become insights driven need to familiarize themselves with the different techniques that analysts and data scientists apply to data. Forrester’s periodic table of insights highlights 20 of the most common analytical approaches for deriving insights and groups them based on the purpose of the insight. CX and digital business leaders should use the periodic table of insights as a lingua franca when conversing with analysts. They can also use it to take stock of their current analytical efforts and identify opportunities to combine existing techniques to fill gaps or amplify impact.

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