Introducing The Agile Marketing Assessment Framework

January 1st, 2018
With contributor:


Agile marketing is usually applied to operational processes, yet it can also be applied to longer, complex, and more strategic processes. In this report, we introduce the Agile Assessment Framework and then apply it to the Campaign Implementation Process.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.