Introducing The Content Factory Framework

Content factory teams often struggle to keep up as they face increasing demand and more complex requests due to the proliferation of new audiences, assets, and channels. In Forrester’s 2018 State of B2B Content Study, 62% of respondents said they had a centralized content team in their marketing organization, but only 21% rated their content creation competencies as advanced. To scale, measure, and optimize content production processes, content factories require new skills, processes, and technologies. This report introduces the Forrester Content Factory Framework, which outlines the best-practice components that are critical for organizations to achieve a high-performing content factory.