Introducing The Content Factory Framework

September 6th, 2018

Christine Polewarczyk

With contributors:

Phyllis Davidson , Lisa Gately , Kathleen Pierce

Summary

Content factory teams often struggle to keep up as they face increasing demand and more complex requests due to the proliferation of new audiences, assets, and channels. In Forrester’s 2018 State of B2B Content Study, 62% of respondents said they had a centralized content team in their marketing organization, but only 21% rated their content creation competencies as advanced. To scale, measure, and optimize content production processes, content factories require new skills, processes, and technologies. This report introduces the Forrester Content Factory Framework, which outlines the best-practice components that are critical for organizations to achieve a high-performing content factory.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.