Best Practice Report

Introducing The Content Measurement Framework

January 1st, 2018

Summary

The average B2B organization spends roughly the equivalent of 50% of its marketing budget on content creation, but few organizations can accurately express how content creates value for their business. Organizations that measure content tend to focus exclusively on lead generation performance yet ignore important contexts, and the multiple ways that content is expected to create value across audiences and use cases. In this report, we introduce the Content Measurement Framework, a best-in-class construct for measuring the business value created by content.

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