Best Practice Report

Introducing The Forrester Account-Based Marketing Infrastructure Framework

March 29th, 2018


Account-based marketing (ABM) requires a solid infrastructure with data and technology as its most critical elements. To build a robust ABM infrastructure, SiriusDecisions recommends a three-phase process that methodically identifies and executes on the correct priorities. An ABM infrastructure supports account selection, targeted planning, the delivery of programs at scale and performance measurement.

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