Introducing The Forrester Sales Plan On A Page

B2B sales organizations are often hampered by the lack of a standard planning process and template that guide plan development. Completed sales plans are often complex documents that are neither actionable nor easy to read. The concept behind an annual sales plan might be a simple one, but building an effective plan is not an easy task. B2B sales organizations are hampered by the lack of standard templates or guidelines for plan development, and sales leaders are often unsure what a good plan should look like. In this report, we introduce the Forrester Sales Plan On A Page and define its key elements.