Trends Report

Introducing The Technology Vendor Online Customer Experience Index

B2B Customers Rate The Online Customer Experience Of Tech Vendor Firms

July 30th, 2008
With contributors:
Bradford Holmes , Robert Muhlhausen

Summary

Marketing professionals at tech vendors know that providing a good online customer experience is critical to the success of their firms' marketing and channel strategies. Do those sites today hurt or help the marketing cause at companies like AT&T, IBM, and Microsoft? To answer this question, Forrester developed the Technology Vendor Online Customer Experience Index (CEI) to rate the online customer experience of vendors in four tech markets: telecom and networks, hardware, security, and software.

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