Trends Report

Introducing The Technology Vendor Online Customer Experience Index

B2B Customers Rate The Online Customer Experience Of Tech Vendor Firms

July 30th, 2008
With contributors:
Bradford Holmes , Robert Muhlhausen


Marketing professionals at tech vendors know that providing a good online customer experience is critical to the success of their firms' marketing and channel strategies. Do those sites today hurt or help the marketing cause at companies like AT&T, IBM, and Microsoft? To answer this question, Forrester developed the Technology Vendor Online Customer Experience Index (CEI) to rate the online customer experience of vendors in four tech markets: telecom and networks, hardware, security, and software.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.