How To Report

Inventory The Data You Need To Create The Human Picture

August 2nd, 2021
With contributors:
Sheryl Pattek , Emily Collins , Bret Sanford-Chung , Chahiti Asarpota , Peggy Dostie


Constructing The Human Picture of your consumers begins with auditing data you have. Use this checklist to find the data source, evaluate its recency and quality, and identify missing data.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.