Invisible Experience Competency: Data Strategy

Build Data Strategy Competency To Evolve The Role Of Data In Your Organization

January 2nd, 2024
With contributors:
Fiona Swerdlow , Julie Ask , Gabrielle Raymond


Anticipating customers’ needs and serving them proactively minimizes the friction in consumer digital experiences, making them more “invisible.” The 70 digital experience professionals we interviewed believe that anticipating customer needs and delivering more invisible experiences (IXes) will help them differentiate their offerings from those of competitors. But to deliver more IXes, organizations must build and evolve to dozens of cross-role competencies. This template focuses on how to mature the data strategy competency. Use this tool first to assess your level of maturity within data strategy and the value of elevating your abilities — and then chart your path forward.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.