Trend Report

iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

Sarah Rotman Epps
 and  four contributors
Mar 10, 2011

Summary

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing and distribution spell trouble for Android tablets, especially the Motorola Xoom. HP and RIM show promise but have their own challenges, leaving the tablet market ripe for disruption. In this report, we evaluate the product strategies of tablets coming in 2011 and place our bets on which companies will succeed and which will fail.

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