Trends Report

Is Responsive Web Design The Right Answer For A Mobile Website That Delivers Substantial Revenue?

November 22nd, 2019
Julie Ask, null
Julie Ask
Jeffrey Hammond, null
Jeffrey Hammond
Michael Facemire, null
Michael Facemire
Mark Grannan, null
Mark Grannan

Summary

Mobile experiences shouldn’t replicate the web: How consumers navigate on mobile is often fundamentally different than on desktops. We consistently find that mobile expectations don't match desktop for specific — but critical — elements of the experience. Failure to deliver a satisfactory web experience can greatly impact future revenues: 60% of customers who encounter a poor web experience will not return.

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