Trends Report

Is Your Customer Insights Practice Ready For EU Privacy?

Q&A: EU Privacy Regulations

April 3rd, 2014
FK
Fatemeh Khatibloo
CS
Chris Sherman
AR
Andrew Rose
With contributors:
Carlton Doty , Samantha Ngo

Summary

This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of transparency and choice, along with limits on data collection, in its upcoming update of the 1995 Data Protection Directive (Directive 95/46/EC). CI pros must be ready to comply with these new demands, which we anticipate will be in effect by 2015. This report provides the information necessary to begin crafting new customer data collection, management, and use practices in anticipation of the new regulations.

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