Case Study

İşbank Excels With A Future Fit Tech Strategy

January 22nd, 2024
With contributors:
Pascal Matzke , Merve Kandemir , Frank Harris


In 2014, İşbank — one of Türkiye’s largest banks — began its journey to become the “Bank of the Future.” The firm has modernized its technology infrastructure, improved flexibility with agile and microservices, and unlocked the potential of AI. Read this report to learn how İşbank is pursuing a future fit technology strategy to deliver value for its customers and business — and how you can do the same.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.