Summary
Innovation has reached the level of near-meaningless cliché, with execs wishing they were engaged in more of it — even though these execs are unclear about what they want. For their part, CIOs want to create a greater role for IT in business innovation, but it's no longer appropriate for IT to have a separate IT-enabled definition. Why? Innovation is a company challenge, given that technology is increasingly embedded in every aspect of an enterprise. Instead, CIOs should work with their peers to adopt a five-step innovation pipeline process to accelerate the pace of innovation, including: invention and discovery; validation of viability; incubation and investment; implementation and commercialization; and monitoring, measurement, and reward.
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