Trends Report

It's Time To Integrate Facebook Into Your Marketing Site

Using Facebook Login To Your Advantage

May 11th, 2012
NE
Nate Elliott
With contributors:
David Truog , Peter Sheldon

Summary

This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the introduction of Facebook Connect in 2008, marketers have evaluated the tradeoffs of integrating Facebook into their own websites: While Facebook integration could increase users' social interactions on marketers' sites, marketers reported that the program gave them little access to user data and limited ability to recontact users. Today, Facebook offers a suite of integration tools, including the "Login with Facebook" social authentication technology discussed in the report below as well as a variety of other Facebook social plug-ins. The good news? These new tools allow marketers much greater access to user data — offering marketers a relatively low-risk opportunity to generate more social participation on their own sites, append useful data to their customer databases, and ignite word of mouth.

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