Trends Report

It's Time To Unleash The Database Of Affinity

Marketers Who Choose The Right Affinity Targeting Partners Are Generating Results

July 8th, 2016
RJ
Richard Joyce
With contributors:
Brigitte Majewski , Nate Elliott , Wei-ming Egelman

Summary

Your targets express their affinities online in billions of ways — resulting in a database of affinity that you can use for powerful targeting. Some marketers use affinity data to acquire new customers, while others use it to make existing customers more loyal. This report details how marketers are using the database of affinity data today, examines the types of vendors that are offering affinity-based targeting, and advises brands on how to get even more from affinity data.

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