Japanese Companies: Build Trust With Contextual Links To Privacy And Security Information

One of the most common flaws of major Japanese companies' Web sites is their failure to present privacy and security policies in the correct context. Despite establishing robust policies to comply with privacy legislation, Japanese companies miss opportunities to reassure customers who are nervous about submitting personal information online. Companies must follow the best legal advice on how to author and present privacy policies to mitigate risk but should also ensure that they allay customers' privacy fears by placing contextual information and links to privacy and security policies wherever users are asked for personal information.