Trend Report

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Michelle Beeson
 and  five contributors
Dec 10, 2018

Summary

Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with industry best practices. Our research reveals how these retailers are using digital enablement technologies in stores to empower store associates, improve customers' engagement, and enhance store operations.

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