Trends Report

Key Insights From The Forrester Wave™: Digital Asset Management, Q1 2024

March 4th, 2024
Chuck Gahun, Principal Analyst
Chuck Gahun Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy

Summary

This report outlines the application and use of digital asset management (DAM) systems based on reference customers from “The Forrester Wave™: Digital Asset Management, Q1 2024.” Key insights include the following: 1) DAMs are significantly decreasing time to market; 2) DAMs are widely adopted and largely implemented by internal teams; and 3) asset repository and asset management and production capabilities are the most valued by enterprise leaders. There is strong validation from reference customers that DAMs decrease time to market for their digital experiences and enable global teams to collaborate more efficiently.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.