Summary
This report outlines the application and use of digital asset management (DAM) systems based on reference customers from “The Forrester Wave™: Digital Asset Management, Q1 2024.” Key insights include the following: 1) DAMs are significantly decreasing time to market; 2) DAMs are widely adopted and largely implemented by internal teams; and 3) asset repository and asset management and production capabilities are the most valued by enterprise leaders. There is strong validation from reference customers that DAMs decrease time to market for their digital experiences and enable global teams to collaborate more efficiently.
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