Trends Report

Key Insights From The Forrester Wave™: Digital Asset Management, Q1 2024

March 4th, 2024
With contributors:
Linda Ivy-Rosser , Hannah Murphy


This report outlines the application and use of digital asset management (DAM) systems based on reference customers from “The Forrester Wave™: Digital Asset Management, Q1 2024.” Key insights include the following: 1) DAMs are significantly decreasing time to market; 2) DAMs are widely adopted and largely implemented by internal teams; and 3) asset repository and asset management and production capabilities are the most valued by enterprise leaders. There is strong validation from reference customers that DAMs decrease time to market for their digital experiences and enable global teams to collaborate more efficiently.

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