Trends Report

Key Insights From The Forrester Wave™: Product Information Management, Q4 2023

January 25th, 2024
With contributors:
Linda Ivy-Rosser , Hannah Murphy


This report outlines the application and use of PIM systems based on reference customers from “The Forrester Wave™: Product Information Management, Q4 2023.” Key insights include: 1) multiple geographies and syndication channel endpoints amplify the need for a PIM; 2) PIMs power significantly large and complex data models; and 3) data onboarding and product information enrichment are the highest in-demand capabilities. References offer strong validation that PIMs are the single source of truth for product data within modern enterprises, driving top-line growth by decreasing time to market and increasing the quality and quantity of below-the-fold content across digital experiences worldwide.

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