Trends Report

Key Priorities And Learnings From The DAM Forrester Wave™ Customer References

March 31st, 2022
Nick Barber, null
Nick Barber
With contributors:
Linda Ivy-Rosser , Kara Wilson , Madison Bakalar


Digital asset management (DAM) technology should be a core part of every enterprise’s content and digital experience initiative. DAM reduces content creation costs, increases operational efficiency, and improves rights management and compliance. This report outlines the current state of digital asset management based on 39 customer references we surveyed for “The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022.”

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