Vision Report

Key Takeaways From PIM Customer References

The Pandemic Drives A New Push To PIM

August 18th, 2021
Amanda LeClair, Senior Analyst
Amanda LeClair Senior Analyst
With contributors:
Keith Johnston , Alessia Stewart , Madison Bakalar

Summary

The product information management (PIM) software market is well established, but the acceleration of omnichannel commerce has breathed new life into it — challenging enterprises’ strategies and shaking up the vendor landscape. Particularly over the past 18 months, many clients were forced to face gaps in their product data strategy and toolset. In our recent evaluation of 10 top PIM vendors, we spoke with 27 customer references about their experiences implementing and managing a PIM. This report highlights what matters most to modern PIM users.

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