Summary
The digital business landscape is in constant flux: As a digital business leader, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected. It helps digital business leaders develop their strategy at the beginning of their journey, helping to set priorities, focus efforts on differentiating capabilities, and build a response to digital impacts on your firm. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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