Kick-Start Your Digital Organization Structure

Beginner Level: Structure Practices For Digital Business

February 6th, 2019
With contributors:
Benjamin Ensor, Sneha Dawda, Sam Bartlett


A well-organized, empowered digital business team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn’t the long-term answer. Instead, they first establish key responsibilities for digital strategy, governance, and execution — then empower a “digital acceleration team” to work with line-of-business teams to increase their digital maturity. This report shows you how to get started.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.