Data Overview Report

Know Your Chinese Social Media Audience

May 6th, 2022
With contributors:
Frederic Giron , Jessica Liu , Tianchen Feng , Bill Nagel

Forrester’s social consumer segmentation reveals whether your audience uses social media to interact with brands, in what part of the consumer lifecycle they use social media, and how attitudes differ between social media users in China and the US. B2C marketers should use this report to define their social media audiences and decide how to pursue social media as part of their business strategies in China.

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