Kronos: Building Global Campaigns

January 1st, 2018

Summary

Adapting to a global marketplace while delivering consistent and cost-effective marketing is an important milestone for any company with global growth aspirations. Kronos' primary challenge was designing and delivering campaigns that were localized to meet each region’s unique needs while maintaining a level of branding and messaging consistency that reflected the overall Kronos brand and marketing strategies. A willingness to rethink the entire campaign planning and execution process and securing commitment from all key stakeholders allowed Kronos to make radical changes to its old, accepted ways of doing business.

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