Summary
In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a lead-to-revenue management (L2RM) automation system versus those whose firms had not. This report shares insight into what lead-to-revenue (L2R) marketers are doing and how well it's working as well as provides some guidance to help you get the most out of your L2RM investments.
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