Summary
Sixty-five percent of B2B marketing leaders rank video among the top three most impactful content types for achieving social media goals, according to Forrester’s 2025 B2B Brand And Communications Survey. The emphasis on video reflects social media platforms’ shift toward short-form formats and the preferences of younger buyers, who now influence buying decisions and favor visual, easily consumable content. Marketing leaders should prioritize video in their social strategies to achieve maximum impact. This is a snapshot of Forrester’s data on social media marketing content strategy.
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