Case Study

Learn From Amazon’s Approach To Innovation And Experimentation

Amazon Leverages New Practices For Innovation And Growth Based On Customer Obsession

October 7th, 2021
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , Elitsa Kortenska , Rachel Birrell

Summary

Tech execs must move beyond agile and establish new practices that enable cross-functional teams to overcome aging, siloed processes and drive innovation and growth at scale. Amazon’s enduring success with customers relies on a set of methodologies, concepts, and tools that range from culture to process and technology. While not every firm is like Amazon, any tech exec who wants to become a future fit innovation leader should embrace and leverage these practices.

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