Trends Report

Learn From Luxury Brands’ Three Best Practices In Coping During The COVID-19 Outbreak

March 3rd, 2020

Summary

The COVID-19 outbreak is taking a toll on the global luxury industry, which depends heavily on the spending of Chinese shoppers at home and abroad. In spite of their difficulties, leading luxury brands have responded quickly to the crisis with positive initiatives in cause marketing, digital customer engagement, and brand communications.

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