Summary
This report highlights best practices for B2B marketers seeking to tap online communities for the purpose of social marketing. Outstanding business-to-business (B2B) community and social marketers took a variety of approaches to community marketing in Forrester's 2012 B2B Groundswell Awards, and each of them has demonstrated strong and measurable business results. In this report, learn from their achievements to generate ideas for how to build successful communities for your own organization. (Forrester originally published this research in April 2013 as a standalone report titled "B2B Groundswell Awards For Communities.")
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